About us
About Us – Allure Fashion
Allure Fashion is your ultimate destination for online fashion, stylish rainwear, grocery essentials, and premium home decor – all in one seamless shopping experience.
Founded by Jatin Sargiya, with visionary co-founders Divyani Dosi and Twinkle Sargiya, Allure Fashion was created to bring quality, style, and everyday convenience to your fingertips. Our mission is to make online shopping in India easy, affordable, and inspiring for every household.
Who We Are
At Allure Fashion, we blend modern style with daily practicality. We are a growing e-commerce platform in India offering a diverse range of products that cater to your wardrobe, kitchen, and living space. With our finger on the pulse of the latest trends, we carefully curate each item to ensure it meets our standards of quality, affordability, and style.
What We Offer
✔️ Clothing for Men, Women & Kids
Explore our wide selection of trendy and affordable fashion wear online, featuring everyday basics, ethnic wear, seasonal collections, and more – crafted for comfort and confidence.
✔️ Stylish Rainwear Collection
Stay dry in style with our durable, functional, and fashionable rainwear for all ages – ideal for the monsoon season.
✔️ Online Grocery Shopping Made Easy
From fresh produce to daily essentials, Allure Fashion makes grocery shopping online simple and time-saving. Get everything you need delivered straight to your door.
✔️ Home Decor Online Store
Revamp your space with our curated home decor products, including wall art, decor accents, and functional pieces that reflect your personality and lifestyle.
Our Vision
We aim to become a trusted name in the Indian online retail market, known for combining fashion, utility, and home essentials under one roof. Our goal is to enhance your online shopping experience by offering high-quality products at the best prices, backed by reliable service and fast delivery.
Why Choose Allure Fashion?
- Wide Product Range: Everything from clothing to groceries and home décor – all on one website.
- Affordable Quality: Premium products at prices you’ll love.
- Trusted Indian E-commerce Brand: Built by passionate founders committed to quality and customer satisfaction.
- Fast & Reliable Delivery: Across India with easy returns and customer-friendly policies.
Connect with Us
Join the Allure Fashion family and enjoy the best of fashion, lifestyle, and convenience – all in one place. Experience why we’re one of the rising names in India’s online shopping scene.